My mission is to build, invest in, and scale category‑defining ecom brands — and share the entire journey openly.
Sharing the journey of building premium brands across Europe.
I'm Markus Thora — an e‑commerce operator, investor, and brand builder based in London.
Over the past seven years I've built and scaled 100+ e‑commerce brands, generating €250M+ in total sales across European markets. I've founded, invested in, and exited multiple ventures — from consumer brands to fintech software.
Today I run Ecombase Group as my central platform, and I'm actively building Essense (premium longevity supplements) and Vylo (recovery hardware). I share the full journey — the wins, the failures, the real numbers — on YouTube and social media.
I'm always open to connecting about potential ventures and investments, speaking at events, or simply exchanging ideas with other operators and founders.
Follow along as I build Essense from the ground up — an unfiltered, raw look at what it takes to create a premium longevity brand in Europe. The wins, the setbacks, the real numbers, and every decision along the way.
From product development and brand positioning to Meta ads and scaling operations — everything shared openly.
Episode 1 — Coming Soon
Watch on YouTubeWhether you're exploring a potential venture, looking to book me as a speaker, or just want to exchange ideas — I'd love to hear from you.