About Portfolio Building in Public Speaking Contact
Markus Thora

My mission is to build, invest in, and scale category‑defining ecom brands — and share the entire journey openly.

YouTube

Sharing the journey of building premium brands across Europe.

Watch on YouTube

About

I'm Markus Thora — an e‑commerce operator, investor, and brand builder based in London.

Over the past seven years I've built and scaled 100+ e‑commerce brands, generating €250M+ in total sales across European markets. I've founded, invested in, and exited multiple ventures — from consumer brands to fintech software.

Today I run Ecombase Group as my central platform, and I'm actively building Essense (premium longevity supplements) and Vylo (recovery hardware). I share the full journey — the wins, the failures, the real numbers — on YouTube and social media.

I'm always open to connecting about potential ventures and investments, speaking at events, or simply exchanging ideas with other operators and founders.

Portfolio

Current Ventures
Yuma
SolarClarity
Solar For Schools
Etuui
Apollo
Pink Papaya
Bavaria Trachten
Etuui Studios
Virshields
Qure
TB International
Oy Surf
Racetex
Hydro
Econvy
Urban Classics

tāep

Water Filter Systems
Exited

RESO

Balcony Solar Systems
Exited

mane up

Hair Fibers (Streuhaar)
Exited

athenes

Premium Incense Sticks
Exited

plex ai

Fintech Chatbot Software
Exited

The Founder's Journey — Building an 8‑Figure Longevity Brand

Follow along as I build Essense from the ground up — an unfiltered, raw look at what it takes to create a premium longevity brand in Europe. The wins, the setbacks, the real numbers, and every decision along the way.

From product development and brand positioning to Meta ads and scaling operations — everything shared openly.

Coming April 2026
Episode

Episode 1 — Coming Soon

Watch on YouTube
Building in Public
Channel overview
Speaking

I speak at events, conferences, and private gatherings about building real e‑commerce brands, investing in consumer ventures, and the operator's perspective on scaling businesses in Europe.

Branded E‑Commerce Building premium brands from zero with a brand‑first, inventory‑second approach.
European Markets Navigating DACH and EU markets — what works differently in Europe vs. US.
AI in E‑Commerce Practical AI workflows for creative, ads, and operations — not theory.
Operator's Perspective Real P&Ls, real decisions, real failures. What it actually looks like to run brands daily.
Book me for your event →

Let's connect!

Whether you're exploring a potential venture, looking to book me as a speaker, or just want to exchange ideas — I'd love to hear from you.